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Sotheby’s International Realty Brand Wins ‘Best in Category’ for Fifth Consecutive Year in Franchise Business Review’s Franchisee Satisfaction Awards

WINCHESTER, MA (March 5, 2012)—Sotheby’s International Realty Affiliates LLC today announced it won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the fifth year in a row.

The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 7th annual Franchisee Satisfaction Awards presented by Franchise Business Review. In addition to its real estate ranking, the brand also came in second overall among the Top 50 Large Franchise Systems, which is a ranking of all franchise systems with more than 200 units across all categories.

“We are very proud to earn this honor for the fifth year in a row,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “We are dedicated to providing the best service we can to our valued network members, whom we hand select to affiliate with our brand. This recognition is a testament to the value we provide them in making their businesses more prosperous and successful.”

Franchise Business Review surveyed more than 22,000 franchisees from more than 300 leading systems for the 7th annual Franchisee Satisfaction Awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction. Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience.  Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For a complete list of this year’s award winners, go to www.FBR50.com.

“What impresses me most about the Sotheby’s International Realty brand is that they really ‘get’ the value of their franchisee satisfaction data,” said Franchise Business Review president Michelle Rowan. “Despite being at the top of our awards list every year, they take the time to thoroughly digest their data and use it to improve their franchisee satisfaction year after year.”

“This brand offers our firm the tools, resources and support we need to reach a global audience of consumers and provide our clients with the best possible service,” said Anne Spry. “WaterfieldSotheby’s International Realty joined the network 5 1/2 years ago and with the Sotheby’s International Realty brand behind us, we are building a solid foundation for success in the Winchester, Woburn, Arlington, & Melrose markets.” 

The Sotheby’s International Realty network currently has nearly 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide. Affiliations in the Sotheby’s International Realty system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com. 

Waterfield Sotheby’s International Realty is located at48 Mount Vernon Street, Winchester, MA 01890.

 FOR IMMEDIATE RELEASE

Sotheby’s International Realty Brand Expands Presence in Mexico

PARSIPPANY, N.J. and SAN MIGUEL, MEXICO (Feb. 8, 2012) – Sotheby’s International Realty Affiliates LLC today announced the signing of an exclusive master franchise agreement to develop the Sotheby’s International Realty® brand throughout Mexico’s San Miguel de Allende region with the opening of San Miguel Sotheby’s International Realty.

Adrian Toscano and Larry Stebbins serve as co-founders of the firm, which expands the brand’s current presence in Guadalajara, Los Cabos and the Riviera Maya.

“San Miguel is an exciting and vibrant market for the Sotheby’s International Realty brand to be showcased, and a powerful addition to our already strong presence in Mexico,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “San Miguel Sotheby’s International Realty represents another key step forward in our international growth, and I am confident that under their current leadership, the company will bring quality service to Sotheby’s International Realty clients worldwide.”

According to Toscano, the Sotheby’s International Realty brand’s global reach complements his firm’s local expertise. “We provide our clients with individualized attention, ensuring their level of comfort with the process of buying or selling a home,” he said. “Our goal is to develop long- term relationships based upon trust, integrity and knowledge. All properties are listed exclusively, which permits the property to be marketed locally, nationally and internationally through the Sotheby’s International Realty brand’s global network.”

The Sotheby’s International Realty network currently has nearly 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide. San Miguel Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

Sotheby’s International Realty Affiliates LLC 1 Campus Drive Parsippany, NJ 07054

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 Waterfield Sotheby's International Realty has 2 historic Winchester homes on the market.  

2 Gardner Place, Winchester - 10rm/6br/3.5ba spectacular combination of old and new.  Situated on private, spacious cul-de-sac. Sunshine and seasonal views from 3 flrs of grand/comfortable space.  The original barn from the Gardner-Swan Farm established in the early 1660’s.  In 1926, prominent architect, Frank Patterson Smith, the owner of the main house renovated the barn into what is now a remarkable example of Colonial Revival and Arts & Crafts design and decoration.  It is a dramatic and unique dwelling, with many period details in mint condition.  The large windows allow for incredible natural light enhanced by the important period 12-over-12 double hung sash in near new condition.  The interior updates blend a perfect mixture of rustic and sophisticated finish.  It has been suggested this home was among the earliest, possibly even the first documented conversion of a barn into a dwelling.    Own a piece of history. * $1,250,000

24 Ginn Road, Winchester -  History Speaks! The original 3 bay door Ginn Estate Carriage House with horse stalls, tack rm. Smaller portion converted into living area. Presented in its entirety with potential for an add’l lot.   The elaborate, large scale and well preserved Carriage House is reflective of the “Beaux-Arts” architecture of the original main house and Music Hall.  The U-shape Carriage House has a finished east wing, which was part of the living quarters for the current owner, converted in 1950.  The main bays in the center, as well as the west wing and 2nd story main block retain their original matchboard finish.  A trussed roof system limits the need for structural walls in the upper story, providing unlimited opportunities for planning and design.  The Carriage House of Edwin Ginn, a prominent publisher of text books, was converted in the early 1900’s.  A rare piece of history in Winchester. *   $1,050,000  

*Historic & Architectural detail proved by John D. Clemson, Preservation Consultant

Winchester, MA(June/ 8, 2011)– Waterfield Sotheby’s International Realty, a luxury real estate company based in Parsippany, NJ, recently participated in a Sotheby’s International Realty^® Regional Leaders meeting, which brought together network members from Colorado, Washington, Texas, Arizona, Utah and Massachusetts.

This dynamic event was held June 7 at The Ritz-Carlton Denver in Denver, Colo., and provided a unique opportunity for Sotheby’s International Realty owners and managers to network and share best practices.  Attendees heard from several brand leaders including Mike Good, chief executive officer; Philip White, president and chief operating officer; and Wendy Purvey, chief marketing officer.

“This meeting provided a great value to our office and we are excited to share the value of the Sotheby’s brand with all of our agents,” said Anne Spry, Broker/Owner, Waterfield Sotheby’s International Realty.  “It offered the opportunity to network with some of our brand’s most talented real estate professionals, share best practices and experiences in today’s market.”

Waterfield Sotheby’s International Realty located in Winchester, MA, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company’s property listings. In addition, the company and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.

As a Sotheby’s International Realty affiliate, the company also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services. Property listings from Waterfield Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, waterfieldsir.com.

“This meeting effectively brought together our network members from across this important region with the common goal of sharing their own unique experiences,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “Attendees also had the opportunity to get an update on our newly redesigned international brand website, sothebysrealty.com, and its many features that provide greater opportunities to market their listings more effectively to a larger global audience including translation into 14 languages.”

Waterfield Sotheby’s International Realty is located at 48 Mount Vernon St, Suite 1, Winchester, MA 01890.  For additional information, please contact781-729-7900. The Sotheby’s International Realty network currently has more than 11,900 sales associates located in approximately 560 offices in 42 countries and territories worldwide.

PARSIPPANY, N.J. and PUNTA, URUGUAY (April 25, 2011) – Sotheby’s International Realty Affiliates LLC today announced the signing of an exclusive master franchise agreement with Alejandro Perazzo Inmobiliaria to develop the Sotheby’s International Realty® brand throughout Uruguay under the name Uruguay Propiedades Sotheby’s International Realty.

Uruguay Propiedades Sotheby’s International Realty is owned by Alejandro Perazzo, who serves as managing director. Perazzo founded Perazzo Inmobiliaria, an established real estate company with offices in principal cities of the country: Punta del Este, Punta Ballera, La Barra and Jose Ignacio. Those offices now will operate as part of the Sotheby’s International Realty network, focusing exclusively on serving luxury clientele.

“Uruguay is a strategically important market for the Sotheby’s International Realty brand, and this new launch represents another key step forward in our growth across South America following a recent opening in Peru,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “Alejandro Perazzo is uniquely qualified to combine the best global business practices with local knowledge and experience and I am confident that under his leadership the company will bring quality service to Sotheby’s International Realty clients worldwide. We are truly proud that Uruguay Propiedades Sotheby’s International Realty is part of our network.”

According to Perazzo, the Sotheby’s International Realty brand’s global reach complements his firm’s local expertise. “We are well-known for our professionalism, working closely with the largest residential developers in the most expensive and exclusive locations in Uruguay,” he said. “We strive to provide the very best service to our clients. Over the years, we have acquired an excellent reputation and a credible track record as a leading specialist in our chosen field, and the Sotheby’s International Realty brand’s reputation as the world’s premium luxury property marketer is a perfect fit for this country.”

The Sotheby’s International Realty network currently has more than 11,700 sales associates located in approximately 550 offices in 44 countries and territories worldwide. Uruguay Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

WINCHESTER, MA (March 17, 2011) -Waterfield Sotheby’s International Realty, a real estate firm based in Winchester, MA, today announced that the Sotheby’s International Realty brand won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the fourth year in a row.

The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 6th annual Franchisee Satisfaction Awards presented by Franchise Business Review.  Sotheby’s International Realty Affiliates LLC also was ranked fourth overall among all franchise categories with more than 200 locations.  This is the fourth year that the Sotheby’s International Realty^® brand was rated in the top 10 of all award categories.  The brand also ranked eighth in the Best of the Best Overall Top 50, a new category this year.

“We are dedicated to providing the highest level of quality service to our affiliates, so this is a true testament to our success in achieving that goal,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “To receive this award for the fourth year in a row is an accomplishment we are very proud of, and a reflection of the value our affiliates find in the support services we offer.”

Franchise Business Reviewsurveyed franchisees from more than 500 leading systems, representing more than 100,000 franchisees, for the 6th annual Franchisee Satisfaction Awards.  Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction.  Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience.  Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences.  For a complete list of this year’s award winners, go to www.FBR50.com.

"Franchisee satisfaction and performance is what separates the very best franchise systems from all the rest," said Eric Stites, Franchise Business Review president and chief executive officer. "The Sotheby's International Realty brand is in a very elite group of franchise opportunities, and their high satisfaction ratings reflect the commitment to their franchisees' success."

“This brand offers our firm the support we need to reach a global audience and provide our clients with the best possible service,” said Anne Spry, broker/owner.  Waterfield Sotheby’s International Realty joined the network 5 years ago and with the Sotheby’s International Realty brand behind us, we are building a solid foundation for success in the Greater Boston real estate market.” 

The Sotheby’s International Realty network currently has more than 11,700 sales associates located in approximately 550 offices in 44 countries and territories worldwide.  Affiliations in the Sotheby’s International Realty system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.  For more information, visit www.sothebysrealty.com.

Winchester, MA(March 11, 2011)—WaterfieldSotheby’s International Realty in Winchester, MA today announced the launch of a free Sotheby’s International Realty^® mobile application and mobile web search, SIR Mobile, that works on standard cell phones and smartphones across all mobile carriers, allowing consumers to view all homes for sale in New England.

The Sotheby’s International Realty mobile app uses GPS, when available, to locate the user and display listings in the immediate area.  Users also can search by a U.S. address, city or zip code to see property details for all homes for sale in a specified area including price, square footage, estimated mortgage, taxes, features, maps and pictures.  By the end of the year users will be able to search for all homes represented by the brand’s network outside the United States.  

A Refine Search feature allows users to narrow their search by selecting a price range, property type and number of bedrooms and bathrooms.  If a user has questions or wants a tour of the property, the Call feature connects them to a Waterfield Sotheby’s International Realty representative.

To download the app, consumers can text WSIR to 87778 to download the app.  The app was created by Smarter Agent, the leading mobile real estate provider in the United States, to create innovative ways for buyers to search for homes and interact with their agents.

“With the launch of this app, Waterfield Sotheby’s International Realty now can offer clients and prospects a mobile house-hunting tool available across all carriers on standard cell phones and smartphones including BlackBerry, iPhone, Android and the Palm webOS,” said Anne Spry, broker/owner.  “Consumers now can have instant access to detailed property information right at their fingertips.”

WINCHESTER, MA (Feb. 21, 2011) -Waterfield Sotheby’s International Realty, a luxury real estate firm based in Winchester, MA, today announced it is part of a network that grew both the office and agent count within its global network by 11 percent in 2010, ending the year with 11,700 sales associates located in more than 550 offices in 44 countries and territories worldwide. 

“In addition to our office growth, the Sotheby’s International Realty brand also proudly grew our network by more than 1,100 sales associates in 2010, demonstrating the appeal of our luxury real estate brand and what we offer those brokers and sales professionals who are part of our international system,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. 

“Last year we achieved our primary domestic growth plans by gaining a presence in several key California markets as well as Dallas, Texas, and Naples, Florida,” added Good.  “We also achieved critical international objectives with the signing of new master franchise agreements for the United Kingdom, Japan, Hong Kong and Sweden.  We recognize that consumers are seeing the value that luxury real estate represents as part of a long-term strategy for growing wealth.  In fact, the average sales price increased by more than 15 percent in 2010 for our U.S. brokers, including both our independently owned and operated network members as well as Realogy’s company-owned offices.  Our goal for 2011 is to continue to expand our network in key luxury markets worldwide and to build on the valuable tools and resources that we provide to our brokers, their sales associates and consumers.”

The Sotheby’s International Realty^® brand added 15 new residential real estate brokerage firms to its network across 13 states in 2010: Indiana, New Hampshire, Washington, Tennessee, New York, Georgia, Illinois, Ohio, California, Florida, Texas, Michigan and Kentucky.  In addition, 18 existing Sotheby’s International Realty affiliates opened new offices to better serve their current markets or expand into new markets.

Internationally, the brand expanded its franchise operations into the British Virgin Islands, Latvia, Japan, Hong Kong, Peru, Sweden, Turkey and Berlin.  The Sotheby’s International Realty brand also signed an exclusive 25-year agreement with Countrywide plc, which will build and grow the brand network throughout the United Kingdom.

For the third year in a row, the Sotheby’s International Realty brand won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award, which measures franchisee satisfaction with their franchisors.  The brand also was ranked third overall among all franchise categories with more than 200 locations.  This was the third year the brand was rated in the top 10 of all award categories.

The Sotheby’s International Realty brand also enjoyed highly effective collaborations with many global news outlets, including The New York Times and The Wall Street Journal, to feature its network’s extraordinary listings. 

“Our success in 2010 centered on how we refined the art of online branding by partnering with some of the world’s strongest media outlets,” said Wendy Purvey, chief marketing officer for the brand.  “Our ongoing goal is to continue to drive awareness of our brand as a luxury real estate leader, and to drive incremental leads to the fine offices in our network, and we are pleased with our success.”

Finally, the Sotheby’s International Realty brand launched SIR Mobile in 2010, a free brandedmobile application that works on standard cell phones and smart phones across all mobile carriers, allowing consumers to view luxury homes for sale in a given market. 

“It is very exciting to be part of a brand that continues to grow worldwide.  Waterfield Sotheby’s International Realty clients now have access to a wider audience of buyers and sellers all over the world,” said broker/owner, Anne Spry. 

Waterfield Sotheby’s International Realty is located at 48 Mount Vernon Street, Suite One, Winchester.  For additional information, please contact 781.729.7900.

WINCHESTER, MA (Feb. 17, 2011)– Waterfield Sotheby’s International Realty, a luxury real estate firm based in Winchester, MA, recently participated in a northeast regional conference for Sotheby’s International Realty^® affiliates located in Connecticut, Washington, D.C., Delaware, Massachusetts, Maine, New Jersey, Pennsylvania, New York and Rhode Island.

The conference was held Feb.10 in Parsippany, N.J., and offered the over 100 attendees the opportunity to network with their regional colleagues and hear brand updates from Mike Good, the brand’s chief executive officer; Philip White, president and chief operating officer; and Wendy Purvey, chief marketing officer.  Attendees also participated in panel discussions on the brand’s relationship with the Sotheby’s Auction House and 2011 priorities.

“This conference brought together the best and brightest minds in luxury real estate in the northeast,” said Anne Spry, Broker/Owner, Waterfield Sotheby’s International Realty. “It offered the opportunity to network and share ideas, as well as learn more about our brand and what is in store for this year.”

Waterfield Sotheby’s International Realty, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.

As a Sotheby’s International Realty affiliate, the firm also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services. Property listings from Waterfield Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, waterfieldsir.com.

Waterfield Sotheby’s International Realty is located at 48 Mount Vernon Street, Suite One, Winchester.  For additional information, please contact 781.729.7900. The Sotheby’s International Realty network currently has more than 11,000 sales associates located in approximately 500 offices in 42 countries and territories worldwide.

Winchester Hospital Gala Raises $350,000 for Center for Cancer Care

WINCHESTER, Mass. – More than 600 leaders from the health care, business and local community recently attended Winchester Hospital’s One Shining Night Gala, which raised $350,000 for Winchester Hospital’s Center for Cancer Care at 620 Washington St. in Winchester. The black-tie event was held at the Westin Waterfront Hotel in Boston.

“The funds raised by the gala are crucial to ensuring that our patients have access to state-of-the-art technology close to home,” said Kevin Smith, president and chief executive officer of Winchester Hospital. “Through the years, Winchester Hospital has consistently responded to community need, and our new cancer center will provide access to the most advanced health care for generations to come. We are very appreciative of the wonderful support we receive year after year from our sponsors, donors and staff.”

Pictured from the left with their guests are: Debbie Carson, Anne Spry, Marion Crandall, Ann Basmaji and Stephanie McGowan

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www.winchesterhospital.org