Archive for the 'News' category

This year on Town Day, the Winchester Highlanders Running Club have resurrected the Town Day Road Race.  The road race has returned to benefit The One Fund Boston and the fund for Winchester native, MBTA Officer Richard Donohue.  The race is a 2.5 mile run or walk and a 5 mile run.  It will begin at 8:30am at the Winchester Recreational Center, 263 Main Street.  The registration is $25/adult in advance, $30/adult on race day and $15/youth (18 and under). 

Waterfield Sotheby’s International Realty is a proud sponsor of the Town Day Road Race this year.  The support of The One Fund Boston by the Town Day Road Race is near and dear to WSIR.  Anne Spry, Broker/Owner of WSIR ran the marathon this year, but was unfortunately stopped a few miles prior to the finish line.  Anne completed the marathon a few weeks later along with Ann Olmsted, Winchester Highlander and President of WFEE.  We hope for a very successful event and wish good luck to all of the participants. 

On Wednesday February 6^th Waterfield Sotheby’s International Realty sponsored The 10^th Annual WFEE Trivia Bee at Winchester Town Hall.  Several hundred people attended the event and features competitive 5^th grade teams from local elementary schools as well as adult teams from businesses and organizations in the community.  This year Marketing Director, Lindsay DiNatale and Realtors, Naomi Delairre and Jay Noble represented our office team as the “SotheBEE’s”. 

The event was a big success boasting a record number of sponsors and raising an estimated $25,000, through raffles and donations for teacher grants.  The Winchester High School faculty team walked away as this year's Bee Champions.  The 5^th grade teams from Lynch and Lincoln elementary schools tied for first place.  Over the past 20 years WFEE has donated over $3.3 Million to Winchester Public Schools.  In 2012 WFEE donated new technology equipment to the elementary schools, McCall Middle School and Winchester High School. 

A special thanks was given to Waterfield Sotheby’s International Realty as an on going supporter of WFEE through our Business Partnership.  Every home sold at Waterfield Sotheby’s International Realty results in a donation to WFEE.  In addition, Broker/Owner, Anne Spry, as well as Realtors, Stephanie McGowan, Naomi DeLairre, Paula, Battinelli, and Shauneen Donlon donate a portion of their individual commissions to WFEE.

Written by Jay Noble, Realtor of Waterfield Sotheby's International Realty

June 20^th, 2012 the annual RE BarCamp Boston was held at the Back Bay Events Center on Berkeley Street.  RE BarCamp was started out in San Francisco and unlike many other conferences this event is not structured like typical planned conference.  Anyone who attends has the option to deliver a session on any topic they would like relating to the world of real estate. The sessions are open forum, participation by attendees is encouraged and typically the session turns into an open dialogue of idea sharing among the participants. During the time slot there can be multiple sessions going on which gives the attendee the option to pick and choose what interests them. This was the second years members of our office attended this great event.  At last year’s event we learned fantastic tips on photography, improving our website and the importance of an iPad in today’s real estate world.  After leaving, we were energized and full of new ideas to take our business to the next level.  When we received the email to register for the 2012 event, we did not think twice.  This year along with Jay Noble, who attended last year, we also brought with us our two newest agents, Jacqueline Shediac Brunell and Freddy Meyer and Kylee Reardon our new Marketing Specialist.  Everyone felt this year was another wealth of information and walked away with ideas, questions, and lots of energy to spark our business. 

The agents of Waterfield Sotheby’s International Realty have been hard at work supporting our town in May and June.  With so many great fundraisers and events going on this month in Winchester, volunteers were needed and our agents pride themselves on giving back to our great community. Marion Crandall, Stephanie McGowan and Anne Spry volunteered their time at the En Ka Fair, May 18-19^th.  Despite Town Day’s rain date, WSIR still had a great turn out from our office on June 2^nd.  Marion Crandall, Naomi DeLairre, Jay Noble, Paula Battinelli, Freddy Meyer, Jacqueline Shediac Brunell, Anne Spry and Debbie Carson were on hand to pass out fortune cookies and balloons to all who came by our table.  We also shared the sidewalk outside of our office with our Business Partner, the Winchester Foundation for Educational Excellence, who entertained the younger crowd with robots, drum sets and other fun grant items fulfilled by WFEE over the years.  Most recently, on June 7^th, Catherine Albiani, Marion Crandall, Ann Basmaji, Anne Spry and Nancy Fleming donated their time to the Winchester Chamber of Commerce’s Annual Garden Tour.  Each agent monitored the gardens at 4 homes included on the tour.  An event we look forward to every year.  Please check out our website to learn about other ways the agents of Waterfield Sotheby’s International Realty get involved in our community. 

WATERFIELD SOTHEBY’S INTERNATIONAL REALTY PARTICPATES IN PRIVATE EVENT AT GOOGLE IN NEW YORK CITY

New York City, NY (May/ 9, 2012) – Waterfield Sotheby’s International Realty, a luxury real estate company based in Waterfield, MA, recently participated in an exclusive event for Sotheby’s International Realty^® marketing professionals at Google’s offices in New York City.

The event was held May 9 and provided a unique opportunity for Sotheby’s International Realty marketing professionals from 34 firms worldwide to network, share best practices and hear from the Google/YouTube team on industry insights and YouTube best practices.

“Spending the day in the Google offices was a wonderfully eye opening experience” said Lindsay DiNatale, Waterfield Sotheby’s International Realty. “We learned so much about the power of video in our industry and how we can best capitalize on it, Google’s pay-per-click marketing, as well as the unique and powerful ways the Sotheby’s International Realty brand is working with the Google and YouTube teams to promote the extraordinary properties we at Waterfield represent, in addition to those from our worldwide network.”

Waterfield Sotheby’s International Realty, which has an office in Winchester, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company’s property listings. In addition, the company and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.

As a Sotheby’s International Realty affiliate, the company also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services. Property listings from Waterfield Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, waterfieldsir.com.

“This meeting not only was the first of its kind for the Sotheby’s International Realty brand but for the Google Real Estate team as well,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Their team has never before held this kind of unique day of learning for one of its clients.  The meeting not only was a very effective tool for our network to gain critical insights into the role of video in today’s market but also how our organizations are working together in innovate ways.  The response to the meeting was overwhelmingly positive and saw attendees from locations as diverse as Moscow and the Bahamas.”

Waterfield Sotheby’s International Realty is located at 48 Mount Vernon St, Winchester.  For additional information, please contact 781.729.7900. The Sotheby’s International Realty network currently has more than 12,100 sales associates located in approximately 620 offices in 45 countries and territories worldwide.  

 PRESS RELEASE

Sotheby’s International Realty Brand Wins ‘Best in Category’ for Fifth Consecutive Year in Franchise Business Review’s Franchisee Satisfaction Awards

WINCHESTER, MA (March 5, 2012)—Sotheby’s International Realty Affiliates LLC today announced it won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the fifth year in a row.

The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 7th annual Franchisee Satisfaction Awards presented by Franchise Business Review. In addition to its real estate ranking, the brand also came in second overall among the Top 50 Large Franchise Systems, which is a ranking of all franchise systems with more than 200 units across all categories.

“We are very proud to earn this honor for the fifth year in a row,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “We are dedicated to providing the best service we can to our valued network members, whom we hand select to affiliate with our brand. This recognition is a testament to the value we provide them in making their businesses more prosperous and successful.”

Franchise Business Review surveyed more than 22,000 franchisees from more than 300 leading systems for the 7th annual Franchisee Satisfaction Awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction. Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience.  Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For a complete list of this year’s award winners, go to www.FBR50.com.

“What impresses me most about the Sotheby’s International Realty brand is that they really ‘get’ the value of their franchisee satisfaction data,” said Franchise Business Review president Michelle Rowan. “Despite being at the top of our awards list every year, they take the time to thoroughly digest their data and use it to improve their franchisee satisfaction year after year.”

“This brand offers our firm the tools, resources and support we need to reach a global audience of consumers and provide our clients with the best possible service,” said Anne Spry. “WaterfieldSotheby’s International Realty joined the network 5 1/2 years ago and with the Sotheby’s International Realty brand behind us, we are building a solid foundation for success in the Winchester, Woburn, Arlington, & Melrose markets.” 

The Sotheby’s International Realty network currently has nearly 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide. Affiliations in the Sotheby’s International Realty system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com. 

Waterfield Sotheby’s International Realty is located at48 Mount Vernon Street, Winchester, MA 01890.

 FOR IMMEDIATE RELEASE

Sotheby’s International Realty Brand Expands Presence in Mexico

PARSIPPANY, N.J. and SAN MIGUEL, MEXICO (Feb. 8, 2012) – Sotheby’s International Realty Affiliates LLC today announced the signing of an exclusive master franchise agreement to develop the Sotheby’s International Realty® brand throughout Mexico’s San Miguel de Allende region with the opening of San Miguel Sotheby’s International Realty.

Adrian Toscano and Larry Stebbins serve as co-founders of the firm, which expands the brand’s current presence in Guadalajara, Los Cabos and the Riviera Maya.

“San Miguel is an exciting and vibrant market for the Sotheby’s International Realty brand to be showcased, and a powerful addition to our already strong presence in Mexico,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “San Miguel Sotheby’s International Realty represents another key step forward in our international growth, and I am confident that under their current leadership, the company will bring quality service to Sotheby’s International Realty clients worldwide.”

According to Toscano, the Sotheby’s International Realty brand’s global reach complements his firm’s local expertise. “We provide our clients with individualized attention, ensuring their level of comfort with the process of buying or selling a home,” he said. “Our goal is to develop long- term relationships based upon trust, integrity and knowledge. All properties are listed exclusively, which permits the property to be marketed locally, nationally and internationally through the Sotheby’s International Realty brand’s global network.”

The Sotheby’s International Realty network currently has nearly 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide. San Miguel Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

Sotheby’s International Realty Affiliates LLC 1 Campus Drive Parsippany, NJ 07054

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 Waterfield Sotheby's International Realty has 2 historic Winchester homes on the market.  

2 Gardner Place, Winchester - 10rm/6br/3.5ba spectacular combination of old and new.  Situated on private, spacious cul-de-sac. Sunshine and seasonal views from 3 flrs of grand/comfortable space.  The original barn from the Gardner-Swan Farm established in the early 1660’s.  In 1926, prominent architect, Frank Patterson Smith, the owner of the main house renovated the barn into what is now a remarkable example of Colonial Revival and Arts & Crafts design and decoration.  It is a dramatic and unique dwelling, with many period details in mint condition.  The large windows allow for incredible natural light enhanced by the important period 12-over-12 double hung sash in near new condition.  The interior updates blend a perfect mixture of rustic and sophisticated finish.  It has been suggested this home was among the earliest, possibly even the first documented conversion of a barn into a dwelling.    Own a piece of history. * $1,250,000

24 Ginn Road, Winchester -  History Speaks! The original 3 bay door Ginn Estate Carriage House with horse stalls, tack rm. Smaller portion converted into living area. Presented in its entirety with potential for an add’l lot.   The elaborate, large scale and well preserved Carriage House is reflective of the “Beaux-Arts” architecture of the original main house and Music Hall.  The U-shape Carriage House has a finished east wing, which was part of the living quarters for the current owner, converted in 1950.  The main bays in the center, as well as the west wing and 2nd story main block retain their original matchboard finish.  A trussed roof system limits the need for structural walls in the upper story, providing unlimited opportunities for planning and design.  The Carriage House of Edwin Ginn, a prominent publisher of text books, was converted in the early 1900’s.  A rare piece of history in Winchester. *   $1,050,000  

*Historic & Architectural detail proved by John D. Clemson, Preservation Consultant

Winchester, MA(June/ 8, 2011)– Waterfield Sotheby’s International Realty, a luxury real estate company based in Parsippany, NJ, recently participated in a Sotheby’s International Realty^® Regional Leaders meeting, which brought together network members from Colorado, Washington, Texas, Arizona, Utah and Massachusetts.

This dynamic event was held June 7 at The Ritz-Carlton Denver in Denver, Colo., and provided a unique opportunity for Sotheby’s International Realty owners and managers to network and share best practices.  Attendees heard from several brand leaders including Mike Good, chief executive officer; Philip White, president and chief operating officer; and Wendy Purvey, chief marketing officer.

“This meeting provided a great value to our office and we are excited to share the value of the Sotheby’s brand with all of our agents,” said Anne Spry, Broker/Owner, Waterfield Sotheby’s International Realty.  “It offered the opportunity to network with some of our brand’s most talented real estate professionals, share best practices and experiences in today’s market.”

Waterfield Sotheby’s International Realty located in Winchester, MA, offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company’s property listings. In addition, the company and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele.

As a Sotheby’s International Realty affiliate, the company also has the unique ability to refer its real estate clientele to the auction house for jewelry, art, unique furniture and collectible appraisal services. Property listings from Waterfield Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, waterfieldsir.com.

“This meeting effectively brought together our network members from across this important region with the common goal of sharing their own unique experiences,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “Attendees also had the opportunity to get an update on our newly redesigned international brand website, sothebysrealty.com, and its many features that provide greater opportunities to market their listings more effectively to a larger global audience including translation into 14 languages.”

Waterfield Sotheby’s International Realty is located at 48 Mount Vernon St, Suite 1, Winchester, MA 01890.  For additional information, please contact781-729-7900. The Sotheby’s International Realty network currently has more than 11,900 sales associates located in approximately 560 offices in 42 countries and territories worldwide.

PARSIPPANY, N.J. and PUNTA, URUGUAY (April 25, 2011) – Sotheby’s International Realty Affiliates LLC today announced the signing of an exclusive master franchise agreement with Alejandro Perazzo Inmobiliaria to develop the Sotheby’s International Realty® brand throughout Uruguay under the name Uruguay Propiedades Sotheby’s International Realty.

Uruguay Propiedades Sotheby’s International Realty is owned by Alejandro Perazzo, who serves as managing director. Perazzo founded Perazzo Inmobiliaria, an established real estate company with offices in principal cities of the country: Punta del Este, Punta Ballera, La Barra and Jose Ignacio. Those offices now will operate as part of the Sotheby’s International Realty network, focusing exclusively on serving luxury clientele.

“Uruguay is a strategically important market for the Sotheby’s International Realty brand, and this new launch represents another key step forward in our growth across South America following a recent opening in Peru,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “Alejandro Perazzo is uniquely qualified to combine the best global business practices with local knowledge and experience and I am confident that under his leadership the company will bring quality service to Sotheby’s International Realty clients worldwide. We are truly proud that Uruguay Propiedades Sotheby’s International Realty is part of our network.”

According to Perazzo, the Sotheby’s International Realty brand’s global reach complements his firm’s local expertise. “We are well-known for our professionalism, working closely with the largest residential developers in the most expensive and exclusive locations in Uruguay,” he said. “We strive to provide the very best service to our clients. Over the years, we have acquired an excellent reputation and a credible track record as a leading specialist in our chosen field, and the Sotheby’s International Realty brand’s reputation as the world’s premium luxury property marketer is a perfect fit for this country.”

The Sotheby’s International Realty network currently has more than 11,700 sales associates located in approximately 550 offices in 44 countries and territories worldwide. Uruguay Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.